You know what all of this tells us? These companies are not on your side. The Houzz/Ivy gang can take their " Disrupt" and "Empower" words that they found on the fucking Goop site and shove it up their digital ass. Like you really needed Houzz and Ivy to empower you. You need to hear me right now: Nobody gives you power. Make (someone) stronger and more confident, especially in controlling their life and claiming their rights. Give (someone) the authority or power to do something. They are not gods and their use of the word "empower" makes me want to vomit. It seems like it was just last week when they wanted to disrupt the industry and now they want to empower it. "We share a common vision with IvyMark of empowering the design trade and are excited to bring the power of IvyMark’s software and community to more professionals on Houzz." source "We want to empower the trade and to use technology to make things better for this industry." source "Since starting Houzz, I’ve spent every day admiring the amazing designs and creations of this industry, and wanted nothing more than to empower the trade and help it be rewarded for its talent." source "Ivy empowers the nodes in this marketplace by automating mission-critical tasks of this billion-dollar supply chain." source "The Houzz team shares our vision of empowering the design trade, and we're excited about what we will be able to do together for our members." source EMPOWER! Aren't you getting all of the feels from that word? Are you ready to burn your bra or tighty-whities in the name of design empowerment? Houzz and Ivy really want to empower you. If we are to believe Houzz they sure haven't acted in our best interest and if we are to believe Haecker at this point then why are we even having this discussion? Empower this. Since my wife Adi and I started Houzz in 2009, our focus has been on connecting home professionals with potential clients and to make the process of working with current clients more productive. "Houzz was never meant to be a platform for interior designers to find clients" and he said it again today. Let's go back to what Joeseph Haecker said last week: Now here's where we are back to that issue that's been bugging me. ![]() I tend to believe that usually, the first thing out of someone's mouth is what they actually believe until they have realized that they have inserted their entire fucking foot into their mouth and try to smooth things over. The point I was trying to make, obviously not with the best choice of words, was that we want to help designers spend more time being creative and doing what they love, and less time on administrative tasks. I want to first apologize to all designers out there, and also share some context to what was said. I was quoted in an article this week saying that designers are not business people. There's been a letter published by the Ivy chicks along with a note from Alon "Designers Are Not Business People" Cohen here. ![]() In case you missed it, spin is in full effect. Sadly, I think Michael's cadaver has better moves at this point. Today the story continues with this ridiculous soap opera of needless drama, seemingly sketchy companies and watching them backtrack like Michael Jackson doing the Moonwalk. Last time, we were talking about Houzz acquiring IvyMark.
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